Concierge, a travel agency startup, hired me to design their Berlin guide. It was a very small map that was meant to fold and fit in your back pocket.
Board Society is an online publication about snowboard culture. The website is intended to build community around a shared culture of snowboarding. It features interviews about famous riders, locations, and industry news. The site also features ecommerce capabilities to sell branded equipment and apparel.
Before design began, I wanted to learn more about what types of media inspire snowboarders, and how they build community online. I reached out to several people, ranging from hobbyists to semi-pros, for insight.
My focus group spoke about the commercialization of the sport, and the focus on competitions. Similar to skateboarding, as it has been accepted into popular culture, some of the grit and DIY aesthetic has faded. Board Society is inspired by the roots of this fringe sub-culture.
During my research, I was pointed to several websites that still served the community of indie downhill snowboarders. However, they suffered from poor navigation and content design. I observed the opportunity for a new platform to better serve this community.
Wireframes were essential to plan the layout and content organization on the website.
Because the brand had to live in both physical and digital space, the logo design needed to be flexible enough to meet a variety of use cases, including responsive web design. Based on interviews with my focus group, the logo needed to express the duality of grit and hard work built into the snowboarders’ character, combined with the peace and focus achieved while pursuing the pastime. The bold, industrial typography was balanced by harmony, found in the symmetry of line art illustration which matched the line weight of the wordmark. A worn texture was inspired by observing snowdrifts. Additional brand elements were built from the stylistic choices in the logo.
The branding, designed for responsive web use cases, transitions seamlessly to physical applications.