When rebranding Adventure Aquarium in Camden, New Jersey, my goal was to elevate the branding to appeal to adults, while being accessible and fun for children. To inspire curiosity and excitement in potential customers, I focused on the aquarium’s strongest asset – its animals – in advertising solutions. The interactive applications were built with accessibility in mind for the wide variety of visitors.
Project Role: Concept, Branding, Advertising Design, UX / UI Design, Motion Design
Deliverables: Logo, Advertising, Marketing Website, and Mobile Application
Instructors: Soonduk Krebs & Scott Laserow
Client: Self-Initiated Rebrand of Adventure Aquarium in Camden, NJ
Vertical: Entertainment, Recreation
Created at Tyler School of Art and Architecture, Temple University
Web Design
Wireframes aided content organization prior to visual design.
Web design prototype animation
Advertising solutions leverage campaign slogans.
Iconography represents the various sections of the aquarium.
App Design
An app helps users plan their trip to the aquarium, buy tickets, and enhance their experience at the aquarium. A dashboard advises users on the best times to arrive and a schedule of activities. The audio component of the app allows users to engage in a self-guided tour based on their location in the aquarium. Users may purchase tickets and store them within the app.
The games section of the app is targeted towards children, allowing them to engage in mini-games. Games are unlocked by taking photographs of a series of icons scattered throughout the aquarium. This specific mini-game I designed helps children learn about ocean animals by asking a series of questions to unlock the child’s “ocean identity”. Of course, the app also contains a comprehensive database of all the animals and their locations within the aquarium.
Audio and podcasts provide attendees with a self-guided tour or information at their leisure.
Patrons may purchase and store tickets within their app, supporting an eco-friendly, paperless initiative.
Mini-games are unlocked using the camera to take pictures of game codes throughout the exhibits.
This set of wireframes show the complete user flow before branding, images, and color have been added.
App design prototype animation