Science and Technology Editor Eunice West of The Financial Pulse had a report on water shortage. This graphic illustrates the complexities of the issue.
Faulty products and misleading reviews are a pervasive issue that hampers the online shopping experience. Curio provides unbiased product reviews by a team of expert to the discerning consumer in a convenient app. The app suggests products to users based on their preferences and search history. Consumers are also recommended products with high ratings base on their searches. The app offers links out to trusted online retailers to buy items.
A survey was necessary to better define the problem and audience. It focused on understanding the frequency of online purchasing through various platforms, as well as the consumer pain-points associated with the experience.
Based on my survey, I created a series of user personas, which focus on specific consumer difficulties. This process allows the design to better connect with users based on empathy. Referring to the user personas was one method of measuring the success of the design.
Drawing diagrams helped decide which functions would be included in the app and how users will access them. I decided that the ability to search for product reviews was the most important function.
Prototyping on Paper
Paper prototypes helped me test different user flows. It proved to be a low-risk and time effective strategy. The sketches were created based on the information architecture. A sample group of users tried several flows by rearranging the sequence of papers.