Faulty products and misleading reviews are pervasive issues that hamper the online shopping experience. Curio provides unbiased product reviews by a team of experts to the discerning consumer in a convenient app.
The app suggests products to users based on their search history and preferences. Consumers are also recommended products with high ratings based on their searches. The app offers links to trusted online retailers to buy items.
Project Role: Concept, Research, UX / UI Design, Copywriting, Branding, Motion Design
Deliverables: Mobile App, Explainer Animation and Marketing Website
Instructor: Abby Guido
Client: Self-Initiated
Vertical: E-Commerce, Technology
Created at Tyler School of Art and Architecture, Temple University
Research Survey
A survey was necessary to better define the problem and audience. It focused on understanding the frequency of online purchasing through various platforms, as well as the consumer pain points associated with the experience.
User Personas
Based on my survey, I created a series of user personas, which focus on specific consumer difficulties. This process allows the design to better connect with users based on empathy. Referring to the user personas was one method of measuring the success of the design.
Information Architecture
Drawing diagrams helped decide which functions would be included in the app and how users will access them. I decided that the ability to search for product reviews was the most important function.
Prototyping on Paper
Paper prototypes helped me test different user flows. It proved to be a low-risk and time effective strategy. The sketches were created based on the information architecture. A sample group of users tried several flows by rearranging the sequence of papers.
Original wireframes of app user flow.
This is the core flow for returning users. The sequence moves from suggested items on the dashboard to the search and selection phase. Check product reviews and find a retailer to purchase from.
Splash screen logo animation
An animated icon set wove brand elements into the onboarding experience.
UI animations helped bring the experience to life.
Onboarding and filter screens
App Explainer Animation
The Curio app offers a unique system for consumer recommendations and a convenient interface to search a curated database of product reviews.
Promotional Website
This promotional website prototype encourages our audience to download the Curio app.
Screenshots from the Curio marketing website